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Nov

16

2015

Google Penguin Update 4.0

The Google penguin update was designed in order to stop spamming link tactics and to display accurate results to the customers. If we talk about the type of algorithms then they are of two types Panda and Penguin. These penalties are rolled out by Google whenever any changes in the algorithms are done.

The penguin update is all about the link spam including:

•    Low quality back links
•    Having too many links with optimized anchor text
•    Text advertisements passing Page Rank
•    Link schemes, such as excessive link exchanges, link velocity, etc.

When the penguin update was initially rolled out in the year 2012, it caused a ripple in the digital marketing industry. Below are three of the most recent penguin updates

•    Penguin 1.3: October 5, 2012
•    Penguin 1.3: October 5, 2012
•    Penguin 2.1: October 4, 2013

Simply put, Penguin is all about link spam, which includes:

What’s Different with Penguin 4.0?

•    Low quality back links
•    Having too many links with optimized anchor text
•    Text advertisements passing Page Rank
•    Link schemes, such as excessive link exchanges, link velocity, etc.

Among all the algorithms, penguin 4.0 was termed as the only real time update. What it means to the digital marketing industry is that the penguin algorithm will always be on and updating. Since a lot of tactics to be on the top are applied, it is a very big news as well as shock for the online marketers. On the whole, the black hat marketer’s job won’t work or would be difficult to succeed.

Tips to recover from a Penguin penalty

The severity of the penalty is not same for all. It depends on the overall link profile of the website. Therefore, the very first step towards diagnosing the Penguin 4.0 penalty is to diagnose what type of penalty is this. To do this, just go to the webmaster tool and after that check for any sort of notification regarding the manual penguin penalty. If there is no notification on the same, then go to Google and check what type of penalty it was. This is because these types of updates are much publicized.

The moment you are sure that it was a penguin update that penalized your site then follow the below mentioned steps that can help you in recovering. Here they are:

1.    Create a list of all your back links
2.    Analyze all of your links for quality
3.    Keep track of the links you want to remove
4.    Start talking with webmasters and disavowing links

It is not that easy to get hot by a penguin update and make sure you don’t get hot again in future. This is why it is recommended to always take digital marketing services from the experts. The professionals in this field make sure that they follow all the white hat tactics and always keep an eye on all the links to avoid any penalty.

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