In the past years, digital market and digital marketing strategies have gone through a substantial transformation. This is because the technology is growing very fast and so are the strategies. This is why the online marketing companies start strategizing for the coming year in advance. It is time to make an effective digital marketing strategy for 2016.
What happened in 2015 will decide the fate of 2016. Through this article, we want to discuss the trends that have changed and have also changed the face of online marketing. Here is what the marketers should be leveraging in the year 2016.
1) Relationship Marketing
Relationship marketing can also be understood as customer relationship management (CRM), which is to focus on how we can create long term customer engagement and increase the customer’s loyalty. In simple words: it means making strong bonds with the customers in order to get word-of-mouth promotion, which is the best and free.
By the year 2016, the number of mobile users is estimated to grow up to 2 billion consumers all over the world. This is a very big opportunity for the online brands to connect with the prospect customers very closely.
The main goal behind doing relationship marketing is to create long term customer relations and maintain trust between the brand and its users rather than focusing on quick sale.
With the easily available data in more interpretable format, it has become very easy to develop strong marketing plans for relation marketing.
2) Marketing Automation
It is a technology or a software platform that is designed with a motive to market effectively on various online channels like social media and email. By doing so, there are less human errors and the efficiency is increased. Also, there is no need for the customer to download any software for you to perform this.
Almost 50 percent of the marketer’s time is today spent on content and therefore the companies are coming up with new methods for automating marketing. When we talk about lead nurturing and lead generation, marketing automation alone is worth $5.5 Billion.
When the marketers starts using a marketing automation platform, it becomes very easy to schedule the social media postings, marketing emails, segment contacts, tracking the lifecycle, and managing content. By doing so, the marketers stay focused and lean with no compromise on the quality of the marketing campaign.
With the coming year, more marketers will go for marketing automation. The CMO’s will also be able to note the gaps in order to define a robust marketing strategy.
3) Location-Based Marketing Technology
How can event professionals and marketers create an interactive experience?
Location based marketing!
More than 75 percent of smartphone users make use of location-based services to get information about any nearby business, restaurant, or other, it is very important for the marketers to encourage these activities with the help of location based marketing technology to increase the foot traffic and build loyalty with the customers.
The location based marketing technology like RFIDs and Bluetooth iBeacons are making it possible for the marketers. They use the BLE (Bluetooth Low Energy) to make this possible by detecting any device that is nearby and displaying the sale and the merchandising area.
It’s all about location – and the marketer’s ability to make the most of it, in real time.
Here are the effects of the location based marketing that we will be (have already started) seeing in 2016:
• Mobile Ordering will increase
• Stores will push the discount coupons
• Savvy businesses will target nearby customers
• Facebook will take on foursquare
• Location will inform notifications
• Navigation will become more sophisticated
• The internet of things will change the landscape
• Delivery service will thrive
• Privacy concerns will increase
4) Virtual Reality
You must have heard of the Oculus Rift, the virtual reality technology. It will impact the way marketers influence the customers. It will be engaging the customer like never before, in a way to tell stories in 360 degree literally.
But the biggest question that might be coming in your mind is, how does it actually work?
If we talk about Blipper, it places the QR codes on all its products and when any customer scans it using the mobile application of Blipper. After scanning, these Blips come alive and help the brand engage with the customers in an attracting way. It is just like bringing the 2D things to 3D, as simple as that.
5) The Internet of Things (IoT)
The Internet of Things (IoT) is the network of physical objects or “things” embedded with electronics, software, sensors, and network connectivity, which enables these objects to collect and exchange data.
So, will this data be derived from people’s day-to-day habits?
It looks that way.
Every year from now until the foreseeable future, we’ll see the IoT become a bigger tool that marketers can use to engage with customers.
At the end of the day, people will get what they want.
The days of the conventional ways to do digital marketing are gone. Now the trends have changed and will change anytime as per the user behaviors. The above mentioned trends are the one to be followed in the coming year. And as you are already aware of the latest trends, start planning your digital marketing strategy. We will also keep discussing all the trends one by one in further blogs and will make sure you get everything you need to know. But for now, get ahead, keep thinking ahead, and see how things evolve from there!
If you are not aware of how to keep up with these trends, then don’t worry. Give us a call or contact us to let us help you. We will be happy to assist you. You can also like us on Facebook.